Paid marketing strategy and Google Ads management. Get your product or services in front of people fast.
FWeb can advertise your business on the Google AdWords Network.
Also known as Pay Per-Click Advertising (PPC), it is one of the quickest and most accurately targeted advertising channels in the modern world.
Google AdWords allow your business to boost its online exposure and thoroughly track your Return On Investment (ROI). Working with us opens you to the possibility of increased leads and sales for your business in as little as a day.
Google Adwords has loads of data for you to sift through day to day. At FWeb, we can analyse this data to make decisions that get the right results.
Our campaign management allows us to target your ads to the best audience, resulting in cost optimised advertising. We’ll manage your fully trackable ad campaigns and provide a detailed, monthly analysis on the entire campaign performance.
The FWeb team are enthusiastic about data driven advertising and are always aiming to give you the very best service, helping your business to thrive.
More info on landing pages:
A page which serves as the entry point for a website or a particular section of a website, often found directly from paid internet traffic.
Where a business website generally contains information on a range of aspects of your company, offering the most information to the widest range of visitors, a landing page differs in the fact that they are fully sales focused and targeted to leads actively searching online for your services.
A well functioning landing page should better funnel an online lead to a paid customer.
A landing page runs alongside advertising campaigns and is not a permanent part of your website. It generally runs for the time of a promotion, campaign, or specific sales push. Traffic is then driven to these pages and monitored for performance and testing.
Advantages to using landing pages:
A landing page can be set up quickly, for anything your business has to offer. Think of it as an extension to a house that is able to be set up in a few days.
This lets you run marketing campaigns in parallel with a strong online presence to get in front of and capture as many leads as possible. These pages are temporary and run side-by-side with a marketing campaign, such as Google AdWords advertising.
Since a landing page is a temporary part of your site, you can change the text and content on the page without negatively affecting your Search Engine Optimisation (SEO) efforts of your entire website. This allows you to test what parts of your website best convert leads to sales, while also letting you make unbiased decisions as to how provide information on your services online most profitably. This ongoing testing is called A/B Split Testing, and FWeb can provide this for an additional ongoing fee.
